How to Create Valuable Podcast Content That Resonates with Your Audience  

How do you offer “VALUE” to your podcast audience? You’ve probably heard that you must “offer value in your content.” It is true, but what does that really mean? How do you make your content valuable?

Here’s what it means. Think about what your channel is about. It can be anything! 

When your channel centers around a subject you love, something you’re good at, and are genuinely passionate about, when you create content that helps others who share that same interest, that content then has value.

For example, if you have a channel that is about growing thriving cactus plants, and you're good at it and passionate about it, if in your episode you teach people how YOU know when not to overwater your plants, that’s valuable to other people interested in growing cactus. 

Here’s another example. If you’re totally into baking and have a baking channel about cookies, if you have an episode that shows how YOU combine ingredients in a certain way to make better cookies, your content has value to other people who love baking cookies.

When someone shares your passion, consumes your content, and says to themselves, “That’s a good idea,” “That can probably help me, I’m going to try that,” you’ve provided value.

So, what’s your channel about? Does your content help others who share the same passion as you? My passion is developing strategies to help content creators like you attract, retain, and grow their audience. If you share that interest, it’s likely that this video was valuable to you.

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