About Lenny B
I help people who use their voice to create, communicate, and grow an audience.
Sometimes that means improving the recording itself. Sometimes it means better processing, workflow, positioning, content, marketing, or simply figuring out what deserves attention first.
I’m Lenny B, and my advantage is that I understand the entire chain—from performance and production to audience, marketing, and monetization.
More Than 30 Years Across Audio, Media, and Audience Growth
My background spans more than three decades in professional radio broadcasting, audio production, performance, sales, marketing, and audience development.
I’ve worked as an on-air personality, morning-show host, and executive producer for personality-driven morning shows in major markets including Los Angeles and San Diego. I’ve also worked extensively in music production, studio engineering, mastering, promotions, branded content, sponsorships, and sales.
That experience taught me something important: making good content is only part of the job. You also have to understand how to attract attention, keep an audience engaged, build trust, and connect that attention to a product, service, or business.
How I Help Today
Today, I work with voice-over artists, professional creators, content producers, brand builders, podcasters, educators, and business owners around the world.
I’ve helped thousands of clients, from beginners to highly established professionals, with everything from recording quality and custom processing to business positioning, audience growth, and marketing strategy.
On the audio side, that may involve recording levels, acoustic treatment, microphone technique, EQ, compression, mastering, workflow, or designing a processing chain around a specific voice and recording environment.
On the business and marketing side, it may mean helping someone clarify what they are building, who it is for, how to communicate its value, and how their content can attract, retain, and grow an audience of ideal customers.
My Approach
I don’t like starting with a tool, plugin, product, or tactic.
I start by trying to understand what is actually limiting the result.
A voice artist may think they need a new microphone when the room is the real problem. Someone may think they need more processing when their recording technique needs attention. A creator may believe they have a marketing problem when they have not yet clearly defined the product, audience, or message.
Experience creates pattern recognition. My job is to help identify the right problem before spending time and money solving the wrong one.
When it comes to audio, I believe processing is best used to optimize a strong recording rather than rescue a poor one. And beyond the technical threshold required to compete professionally, the listener ultimately cares about the message, story, performance, and emotional connection.
The technology should support that connection, not get in the way.
Where to Start
If you’re not sure what your audio needs, start by sending me a short raw recording. I’ll personally review it and help identify what may be limiting the sound.
If you want to build your own skills, explore my video training courses and Knowledge Library.
And if what you’re working on involves business, marketing, positioning, content, audience growth, or figuring out what to build next, use the Work With Lenny form and tell me what you’re working on.
You don’t need to have everything figured out.
You just need to identify the next useful problem to solve.
