Marketing Coaching Program 

This is an 8-session, one-on-one coaching program that teaches independent content marketing for your business. You’ll learn to attract, retain, and build a community of potential customers with original content that you create.

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How It Works —

You Can Pay As You Go

$450 per session

$3,600 total for all 8 sessions

  • 90-minute session
  • Live one-on-on instruction
  • Proceed at your own pace
  • Work directly with Lenny B
  • Video copy of each session
  • Accountability assignments

You Can Bundle & Save

$405 per session

$3,240 total for all 8 sessions

  • 8 total 90-minute sessions
  • Live one-on-on instruction
  • Proceed at your own pace
  • Work directly with Lenny B
  • Video copy of each session
  • Accountability assignments

10% off when you buy all 8 sessions

Program Syllabus

Session 1

Business & Marketing Goals

In this first module, we’ll look at your business, your current products and services, and how you are currently branding (and marketing, if applicable). We’ll discuss what success looks like and identify the areas of your business that need work before a successful marketing campaign can be effective. If you are launching a business, this will help you identify, develop, and create ideal products and services that align with your skills and passions. After the module is complete, worksheets and/or exercises will be assigned to expand your understanding further and prepare you for the next session in the program..

Session 2

Ideal Products/Services

This module establishes your business’ products, more specifically, your ideal product or specialty. We’ll identify and detail the scope and limitations of your products. We’ll develop and produce your product's production system, define your product's price, and establish the customer journey (from lead to product delivery and follow-up).  After the module is complete, worksheets and/or exercises will be assigned to expand your understanding further and prepare you for the next session in the program..

Session 3

Ideal Customers

This module dives deep into who your ideal customer is. We’ll identify the problem your product/service solves for your customers and create an avatar for this person. You’ll have a clear, detailed understanding of who sees tremendous value in your product or service. This target audience we define becomes invaluable in designing effective marketing content. After the module is complete, worksheets and/or exercises will be assigned to expand your understanding further and prepare you for the next session in the program.

Session 4

Establishing The Brand

This module will focus on your business’ brand and ensure it’s supercharged to attract ideal customers or clients. Having a clear brand identity that aligns with your potential customers and marketing goals is essential to the success of any marketing campaign. After the module is complete, worksheets and/or exercises will be assigned to expand your understanding further and prepare you for the next session in the program..

Session 5

Marketing Goals

This module takes a deep dive into the goal of your marketing efforts. We’ll identify in detail what a successful outcome looks like and where you need your independent marketing campaign to take you. This includes rough profit expectations and production time/effort forecasts. After the module is complete, worksheets and/or exercises will be assigned to expand your understanding further and prepare you for the next session in the program..

Session 6

Effective Content Creation

This module is where your independent marketing strategy and plan begin to come together. This session focuses on the essential ingredients to an effective marketing piece. We’ll explore the types of marketing pieces that you want to produce and precisely what these pieces must include to be effective. The work we’ve accomplished together on previous modules guides and informs the design of your marketing pieces. You’ll have a clear, easy-to-understand plan for writing effective marketing material to reach your marketing goal. After the module is complete, worksheets and/or exercises will be assigned to expand your understanding further and prepare you for the next session in the program..

Session 7

Production & Performance

This module focuses on performing and messaging. We’ll discuss how to work on camera and develop effective marketing content, while avoiding burnout, stage fright, and imposter syndrome. You’ll learn 15 proven professional strategies to attract, retain, and grow an audience with your content. After the module is complete, worksheets and/or exercises will be assigned to expand your understanding further and prepare you for the next session in the program..

Session 8

Content Review Session

This module is a review session of your marketing content. We’ll examine and critique your live content together and identify ways to improve your next content creation effort. While this module is included in the program, additional review sessions are available and recommended as your marketing effort grows. After the module is complete, a session summary and task list will be assigned to focus your optimization session in the program..

Start Here

Fill out the short application. Once I receive it, I'll get back to you shortly with the next steps, including an opportunity to answer any questions you may have. Filling out this form does not imply any obligation to purchase anything.

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